The MLK Jr. Student Union is unusual among student unions for being adjacent to a bustling business district; most student unions are situated in the center of their respective campuses. To address the challenge of keeping business on campus, we created the "We Support U" campaign to inform our audiences that money spent in the Student Union goes back to supporting student programs and services. The column wraps are one element of this campaign, and the location (the covered breezeway between the MLK Jr. Building and the Cesar Chavez Student Center, which connects Lower Sproul Plaza to the Strawberry Creek path) was chosen because it's a high traffic zone but also quite drab.
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