Sampling of creative projects completed while serving as the Creative Lead at the ASUC Student Union at UC Berkeley.​​​​​​​
Graphic Design | Creative Direction| Illustration | Print Production | Installation

Landing page illustration for creativelab.berkeley.edu.

Custom script lettering for Berkeley Art Studio neon sign.

Custom lettering for Rare Tea neon sign.

Proposed branding and custom lettering for Ludwig's Coffee.

Custom script lettering for The Ven Den.

Digital poster with custom hand lettering for Berkeley Social Good campaign.

Elevator directory signage for Eshleman Hall, UC Berkeley.

Wayfinding and promotional signage for the ASUC Student Union.

Principles of 

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