Designer and Project Manager
While serving as the Assistant Director for Web and Digital Media at California Institute of Integral Studies, I initiated a redesign of the University's website. The redesign was timed to coincide with the merger of CIIS and the American College of Traditional Chinese Medicine (ACTCM).
We had five goals:
1. Design a website that is beautiful and striking, true to the spirit of the University, but unique in the higher education space
2. Update our visual identity in a way that is inclusive of both institutions, CIIS and ACTCM
3. Replace an out-of-date website with a modern and responsive one
4. Improve the user experience, specifically the website navigation menus, by creating a universal display that presents a clear and consistent menu system across devices
5. Make it easier for content creators to create compelling content focused on student recruitment
I designed the web templates, user experience, and user interface.
Graphic Designer and Art Director
2010 - 2016
Mission at Tenth inter-arts journal is produced annually by the MFA Department at California Institute of Integral Studies. I served as graphic designer and art director from 2010 - 2016, working closely with the managing editor to determine the creative direction of each issue.
MFA students in the Editing and Publishing class serve as the magazine's contributing editors, soliciting and selecting work for the magazine and assisting with research. The mission of the magazine is to publish innovative work by emerging and established writers and other artists.
Jazzed up the Helix brand by simplifying the logo to a geometric spiral and adding orange as the primary brand color.
Helix Associates is a legal recruiting firm based in London.
Vikario was an early stage startup building a community-driven travel game. As Creative Lead, I worked on design concepts, game play, and user experience.
Cofounder and Creative Lead
HUP is a platform for building a trusted network of collaborators.
Founder and Designer
Bearpaw was a 100 percent DIY labor of love. I hand printed my designs at home, onto greeting cards, lunch bags, and baby clothes. Bearpaw designs were stocked in boutiques across San Francisco and in a handful of other cities around the country.
Concept Designs made for X-Boards, a snowboard startup that is unique because they use flax, rather than kevlar, as a dampening agent.
Visual Concepts for Film Branding
Elizabeth Cabrera's film "Reunion" explores the mystery surrounding her great-grandfather’s disappearance. Shigeo “Benito” Naito, a Japanese immigrant to Mexico, vanished from Maneadero, a small town in Baja California, around the time of the bombing of Pearl Harbor. Benito left behind his family and a successful business. Elizabeth interviews family members and regional historians, each of who has a unique perspective on Benito’s story.
Branding and Uniform Design
M2 Revolution is an indoor cycling facility and training team in downtown San Francisco that needed an update to their graphic identity while retaining brand equity. I retained the recognizable M that's at the core of their brand, but built a more modern identity system around that icon. I also designed custom cycling and triathlon uniforms for the M2 Revolution training teams.
Branding concepts for True Coffee Company. As devout Christians, the owners saw their faith as central to their identity; by crafting the "T" in the logo as a cross, this identity was reflected in the design.